Have you ever wondered why SEO is so important for your online business? How can SEO tools help your small business to get more conversions?
If you’re a small business and trying to get your product out to more people to get more sales, Here SEO plays an important role because it helps visitors find your website on the first page. However, It isn’t something you can ‘set up and forget.’ To remain successful requires careful planning and ongoing efforts.
One thing that helps you with your efforts is the use of SEO tools. Now we’re going to look at some of the best SEO tools available to small business owners, and better still, they can all be used openly.
The Google Keyword Planner
This SEO tool will assist you when you are running your first SEO campaign or making changes. When you log in, you can search for ad groups and keyword suggestions and see how these keywords can work. You can find other keywords that you may not have thought of while searching.
You can also be presented with historical search results and traffic reports, in addition to finding new keywords. These will help you forecast clicks and conversions and, if it concerns you, even help you settle on PPC campaign strategies. It is easy to filter all of the outputs, ensuring you only see your planned campaign’s important results.
While guest posting was historically an effective solution contributing to the takeover of links for several Webmasters, most guest postings were probably poorly qualified and only written for those links.
Most of the world’s largest businesses were caught out when the update was unveiled and fought to regain their search ranking. Today, about a year old, webmasters will figure out where their connections are and whether they have over-optimized their anchors. One of these methods is Remove ’em.
To use it, enter the URL of your website and click “Search”. The tool then sends you a list of your anchor text and tells you whether it is over-optimized or not. Once the over-optimized anchors are listed, you could either contact the webmasters where the links are stored or delete them using the Google Disavow feature.
Moz open site explorer
They offer various monitoring tools for webmasters to help you gain more information about your website’s search engine environment.
More precisely, by disclosing your site’s top-ranking keywords and presenting a list of pages with the highest authority, the tool will help you get the most out of your link building activities. This can be incredibly useful if you’re trying to increase the number of outgoing links to your site.
To use Moz, visit their website, enter your URL, and click the ‘Search’ button.
A list of metrics will then be supplied to you, such as:
Your domain and page authority number,
The number of links to your website, and
A list of URLs with links to your site.
This can be a useful tool for small business owners. SEMrush was developed for SEO practitioners.
Upon accessing the URL of your website, a list of keywords for which your website is currently ranked will be given. An average of how many times such keywords are searched for per month will also be given to you.
This useful knowledge will help you determine which keywords on your website are worth improving and worth targeting in your SEO campaign.
Best still, you can also search for data on your opponents with SEMrush and analyze how you match up against them.Like most tools of this ilk, a paid edition is also available that offers you more info. However, if you do a few searches per day, you can use this method for free.
This tool is commonly recognized as one of SEO’s most versatile methods.
It performs well when used by the Google Keyword Planner; over a fixed period, the main phrase’s relative degree of importance is analyzed.
Google Trends also provides geo-targeting that is suitable for small companies that are only involved in local traffic. Once again, you can see with the example car parts which states are particularly interested in these products. You will use this knowledge to concentrate on the regions most in need of your product once you begin to enter local markets.
Finally, Google Trends can be used to figure out the latest news issues. When you stick with the example of car parts, a short quest would include some of the topics most spoken about vehicles when you know what they are, and you can write blog posts and share social media information that can help boost traffic to your site.
This tool is one of the most popular tools for website monitoring. When fully integrated on your website, you can say which marketing strategies are more successful. Marketing tactics drive the most significant transformations and revenue conversions, how people use your website, what content they want, and much more.
Google Search Console
This is formerly known as a tool for Google Webmasters. When you set up your account, if Google detects mistakes on your page, you can get warnings. You will be able to access key metrics such as keyword ranks, number of clicks per keyword, number of times your website has shown the upper keyword in the search results, and your click-through rate when your website has shown up in the search results.
Moreover, to access even more monitoring capabilities in your Analytics account, add the Search console to Analytics. For example, once you connect the two tools, you can check keyword ranks in Analytics by clicking on the cost, the print, and the Google landing pages.
SEO tools aren’t only useful for monitoring your rankings or analyzing keyword research.
You will gain useful insights into your competitiveness and how your efforts are paying off.
With a combination of such tools, you’ll be able to build your SEO strategy from the foundation up.